Jeff founded Animikii in 2003 and has orchestrated and managed its growth ever since. Everything Jeff does in business is geared toward uplifting his family, communities and Indigenous Peoples. He is Ojibwe and Métis, originally from Manitoba, and now lives and works in Victoria, BC on Lekwungen territory. Jeff is a software developer, product designer, author, and speaker. He also serves as Vice Chair for the Aboriginal Peoples Television Network (APTN) board.

“It’s an exciting time for the Indigenous movement. We’ve begun a new era of Indigenous-settler relations and the long journey towards Reconciliation has just begun. Each and every one of us, Indigenous and non-Indigenous alike, has been called upon to honour the past, to do better, and to rise up. Warriors everywhere are rising up in the fight for equitable outcomes for Indigenous people. We at Animikii believe that our call-to-action is to support all of these warriors in their journey by using the tools available to us. Our answer to that call, our weapon and tool of choice, is technology.”