Carrie Armstrong

Director of Industry Development

Indigenous Tourism Alberta

Meet Carrie:

Carrie Armstrong, a passionate educator and entrepreneur from Edmonton, Alberta, Canada. She’s the founder of Mother Earth Essentials, a line of personal care products that celebrate Indigenous culture and traditional recipes. With a background in the cosmetic and spa industry, Carrie brings her love for nature and her Indigenous roots to her products. She also taught at Amiskwaciy Academy, where she shared her knowledge and inspired her students. Carrie’s dedication to education, Indigenous culture, and the environment is a key factor in her decision to become the Director of Industry Development with ITA. She is excited to help grow and promote sustainable and culturally rich and authentic indigenous tourism experiences in Alberta.

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